I thought for sure I would find a thread already about this. I got the new JCP catalog in the mail yesterday. I was already skeptical about their new pricing and the new catalog confirms my concerns. I had read they were going to lower their prices by 40% for new everyday low prices. That doesn't even seem possible, and apparently its not. I do all of my shopping for DS13 and DH at JCP and Kohls. I do really well with their coupons and sales. The catalog showed the following items that I would typically buy for my DS13: Nike shoes $75, Youth NFL Jersery $40, Arizona Boys Jeans Special February Only price $17. The jersey and the shoes are regular prices. The jeans are definitely not 40% off, and that $17 is not even an everyday price, its a February special price. I am very disappointed...with sales and coupons I could get the items much cheaper. I guess those days are gone Anyone else get their catalog?