At least, I think it's new. I have read people saying on these boards that if you want DCL products, they are hard to find off of the ship. Today I got an email saying that "for the first time ever" you can buy DCL items online. So I'm pretty sure this is new, but if it isn't, I'm sorry. Anyways, to get to the DCL online store, go here: http://www.disneystore.com/mn/1006101/?CMP=Parks&att=CMR_DCL_PostVAC Hope this helps!