Apple doesn't let retailers discount their products. The one exception is if Apple themselves is running a discount. For instance, last Black Friday Apple essentially gave everyone Student pricing for most of their products. They allowed other stores to offer the same pricing. Outside of a situation like that, the only way a store can offer a "deal" on a new Apple product is usually to offer a free gift card with purchase. Assuming it is for your "kids" who are still enrolled in school, look for the Apple education link on their storefront, and check out what the education discount is. Unless you can find a % off deal for using a card or a general discount off $XX, you won't find much for new Apple hardware.