Agree about the blasphemy thing. Everyone seems to be jumping on the Mardi Gras bandwagon lately.
Next year, Mardi Gras is February 24, 2004.
The day passes with barely any coverage leading up to the event, then I see the ads on TV promoting USF concerts that have already passed.
If the marketing department is smart, they'd start advertising for Mardi Gras in Jan/Feb, so people can plan their trip.
The problem is that Mardi Gras is early in the year, and the day changes depending on Ash Wednesday.
2004: Feb. 24
2005: Feb. 8
2006: Feb. 28
2007: Feb. 20
2008: Feb. 5
2009: Feb. 24
So imagine in 2005 when Mardi Gras is on Feb 8th, the "day" itself will pass so fast, noone will have heard, and then all the promotions will start running thru March.