Mears and magical express are the same coaches, along with the cruise line coaches, all contracts are leased to Mears, we used the virgin free transfer last year and it was practically the same. Its pot luck whether you get a coach with 'Magical Express' on it. On the return transfer it was a cruise line coach...
We were very impressed with the service and were quite happy to take our luggage with us, i prefered knowing where it was at all times! The driver was very friendly and the transfer was fast. There was hardly anyone on our coach though and we were the only ones going to riverside, we were dropped off first too!