Horace Horsecollar
DIS Veteran
- Joined
- Feb 10, 2002
- Messages
- 7,335
Here's a paragraph about "Domestic Resorts" (which means Disney's theme parks and resorts in the United States) from Disney's first quarter earnings press release, The Walt Disney Company Reports Higher First Quarter Earnings:
These results, especially the "higher hotel occupancy," the "higher guest spending," and the "higher average daily hotel room rate," suggest that Disney's Magical Express is achieving the business results that Disney was seeking when they launched this service. Sure, there are other factors contributing to the improved "Domestic Resorts" income. But this means that Magical Express is likely to stay around and to remain complimentary beyond the end of 2006.
Operating income growth at our domestic resorts was primarily due to increased guest spending and attendance, continued strong sales at Disney's Vacation Club and higher hotel occupancy. Higher guest spending was driven by increased ticket prices and merchandise sales at the theme parks and a higher average daily hotel room rate. Increased attendance for the quarter was driven by the celebration of the 50th anniversary of Disneyland at both domestic resorts.
These results, especially the "higher hotel occupancy," the "higher guest spending," and the "higher average daily hotel room rate," suggest that Disney's Magical Express is achieving the business results that Disney was seeking when they launched this service. Sure, there are other factors contributing to the improved "Domestic Resorts" income. But this means that Magical Express is likely to stay around and to remain complimentary beyond the end of 2006.
