I have no idea what Disney would prefer from me, but because I have an AP I take more than one trip a year to WDW and I stay onsite and never leave the bubble. Every dime I spend, with the exception of airfare and transportation to and from MCO, I spend at WDW. Perhaps that's not good enough for them, but I've definitely had years when multiday tickets would've cost me less than my AP. I kept my AP active during the shutdown because I remained hopeful that I'd be able to go, but in fact I went in December 2019 and didn't go again until May 2021, so that was money I just basically gifted them.
I don't know whether Disney "needs" me or any other AP holder or not. I love going to WDW even with all the changes, many of which I don't like at all, but I still love going. Not that I think this makes any difference, but I'm out of state, far away. I can't just pop in to WDW anytime I want, although I would certainly love that even if I wouldn't love living in Florida (translation: I don't do heat + humidity).
Posters keep saying that Disney doesn't want AP holders, yet they've had AP discounts several times in the last year and a half and in fact every time I've stayed there since May 2021 has been with an AP discount. Also, if they're so heck-bent on getting rid of APs, how come they let me renew 3 days ago?
I don't get it. No matter what anyone says about profit, pleasing the shareholders, stock price, short-term profits, etc., businesses--any business--needs goodwill. Part of that goodwill comes from having repeat customers.
Do I think it's possible that WDW will get rid of APs altogether? Of course it is since it's not outside the realm of possibility like, say, WDW offering trips to the actual moon next week. But right now they're riding high on so-called revenge travel. If there's a recession, though, Disney will have to rethink their onetime-visitors-are-our-target-audience metric because we repeat guests will start looking much more attractive to them. In fact, any guest will start looking more attractive to them.