They are just beginning to get this thing rolling but probably each week there are more and more sensors being placed everywhere. RFID technology to track is not new, it's really very old technology, but it's just in the last ten years or so become more and more affordable to be able mass distribute chips, especially those that do not need close contact (like the RFID tickets do) such as the MagicBands. Aside from all the things it will activate for the guests (aside from glitches) they are probably looking at the data two ways at the moment.
Directly from MagicBand #123456 associated with YOU:
- Where you stayed and how long you stayed IN your room - they def know when you open your door and can probably tell when the band leaves the room. In room means no spending.
- If you had a car, did you come and go through the gate and when, indicating you didn't utilized buses or left property - that can be verified if you did not enter a park or charge anything right now, later they may be able to grab the data as you drive out the property gate
Think Sunpass.
- Obviously they can track your coming and going at the parks, which rides you went on, how you used FP+.
- They are def tracking your spending if you charged to MB, so not only do they know where you ate but what you ate.
They can use all the above data to market directly to your needs/likes and to offer specials to get you to try things you might not have tried. Say you had lots of great pictures but in the end did not buy any. Maybe next trip you will be offered a special rate on the photos ... why? because if you know you get unlimited photos for maybe $100 you might be inclined to get in more character lines, character meals etc and therefore they are moving traffic around and keeping you in parks etc longer. When I buy PP+ I take way more photos than trips without it. I think in time we might see computer generated email offerings hitting us right in the park based on perceived behaviors. EX: Your FP+ are all in the morning, your lunch ADR is at 1 pm. They have openings in a TS that night. Maybe you get an email that offers you % off a dinner at that location or a special fastpass for a coveted ride but it's at 5 pm, therefore keeping you in park because not enough time to go elsewhere...
Directly from MagicBand but put into a database for location:
- They will know when you enter a store, enter a restaurant, use a bathroom, see a character, enter a standby line or see a show without scanning. Tracking your likes and dislikes along with all others could show them value in what they offer. It can eventually track wait times, no more red card on a lanyard.
EX: DHS Writer's Stop, it's changed a few times over the years. Say that right now they know what their sales are and they are not high enough. Pre-MB they only knew total sales. They want to know why sales are low? MB will tell them the different scenarios. (A) Sensor inside says 600 entered shop, 300 stayed longer than 10 minutes, 200 purchased something. Yes there are spots to sit and rest but the ultimate goal is you buy snacks to enjoy while you do. So in this scenario 33% made a purchase. They will know if this is good or bad, particularly in dollars spent vs expenses. Do they need to change what they are offering inside the store to increase sales? (B) Sensors outside say that 10,000 walked past the store within the 10 foot walkway. Sensors inside only 600 walked into the store. Is this okay? Do they maybe have an exterior design issue that makes the store unappealing or uninteresting. Do people understand what they sell? (C) Sensors inside store and inside display with radius reduced. Although they do not sell this in Writer's Stop, the process is same - the new line of makeup and it's displays. They can put sensors right in the display that can track how many looked at the items, how long they stayed in proximity, then compare it with the sales. Is is okay? Is it located in the wrong store? Is it being totally ignored or is it generating lots of interest but no sales, maybe it's price point is wrong. Or maybe after you have left you get an email offering you a discount off some makeup to get you back to the store.
The MagicBands can track, probably farther than most realize, potentially (although I don't think current design) think about the SunPass (toll payment transponder). You are often moving very fast in your lane as the chip is picked up by a transponder. Slow moving humans won't be hard to follow. But Disney has to place the transponders all over to truly "follow you". Their goal to to track your likes/dislikes/spending etc so they can encourage you to stay longer, move about and spend more OR to adjust their offering/structure if they find that what is in place is not generating the outcome they want. Key is get them on as many arms as possible.
You are not going to find a link about what is exactly being tracked .... they'll keep that to themselves.
the cm's know your not at home and maybe tells there friends who live close to you to go and rob you.
