I will say that I know of a lot of bridal showers where the "bride" is kind of shown off. That is actually fairly common where I come from. If I was to marry my boyfriend I feel certain the women at his mom's church would have a shower for me. They do it as a sign of friendship to the mother and it is not really a bid deal. Yep the bride (and normally her maid of honor) feel uncomfortable, but if you don't do it you would just upset the family and it isn't worth that!