I think FW may be losing me

[Born 2 Fish]

I don't believe what WE think the costs are even enters into it. Disney knows exactly what it costs them to operate the Fort, and they set the prices based on their own projections of what the market will bear. As a corporation that is publicly traded, they have a responsibilty to the share holders to maximize the profitablity of the product. I have no doubt that if the corporation believed that they could keep the place going and profitable after an increase of oh, say, 10%, they would do it in a country microsecond.

And remember, folks, there is no company on this planet which is quite as adept at separating you from your cash than the Disney Corporation.

I can firmly agree with that,,ya nailed it on the head.