Everyone will have an opinion of course, but this limited to 500 fantasy pin based on the build a pin concept has been wildly successful, from what I see. I obtained one in a multi pin purchase of lilo and stitch pins and the seller never misrepresented what the pin was. I think that most people find it easy to attack success, if I would have thought of the idea first I would have been lucky. The success of stitch themed pins has spawned some pretty awful attempts to grab a buck... hmm let's bring patriotism the flag, stitch, and x-men into a fantsasy pin my goal is to celebrate these not make money!
The only thing I might question is selling pins at a Disney venue under false pretense, however that seems to be heresay. I have met the family at WDW and have found them to be fun disney enthusiasts and nice people!
my opinion is just that, not ripping on anyone for theirs!
Dan