We just returned from a birthday trip and I can't agree with you concerning resort CM. We had lots of contact with front desk CM, checking to see if room was ready, being locked out of resort, locked out of room, no charging on band,etc. Some of this happened at BOTH resorts. Not one said Happy birthday. After several days of no comments, I asked if it was noted on my reservation, yes it was. I spoke with CM at BCV and she said she was sorry it happened and gave me a Sully stuffed toy. At BLT, the manager gave us two days of extra FPs. So in the end I did feel special, but it would have been so nice to have been greeted by the first CM as we got off the ME bus with a HB and a pin or at least a HB and getting the pin from the desk area.
We ate at 4 TS. Only one mentioned my birthday and bought a card and little cupcake. At Trails End one person had a birthday and the server said everyone give a yeee haaa (or something like that). I wasn't looking for a free 10 dollar dessert, just a little notice.
Now I did have lots of happy birthday from walking the parks and even a few when I wasn't wearing a pin, but they noticed it on the FP screen.
We did have one amazing CM. After going to our room at BLT, our bands didn't work. A housekeeping said she would run down and take care of it. I tried to tip her and she turned it down.