How Disney embraced the LGBT & families

[Alfred Verhoeven]

Gay Days Disney: from an informal friends' day out to a weekend with 150,000 participants in RED. How Disney embraced the LGBT & families.

See the case study for my PhD Research Marketing the Rainbow: http://marketingtherainbow.info/case studies/disney.html

 

[OKW Lover]

Enjoyed reading this.

I'm a bit curious as to the source of the attendance numbers though as they sound high.

 

[Alfred Verhoeven]

Hi Jeff, thanks for that.

The numbers were required in the course of my PhD Research, which means all sources are double-checked and referenced. The total number of LGBT visitors to Orlando in that weekend is around 170,000, but not all attend Disney.

 

[OneTimePoet]

Thank you for sharing this. It was great read about the support, particular in light of all the sadness right now.