Usually a white male, because as a group we are not part any minority and therefore can't be offended. What they forget is that this group still makes a significant percentage of the income in this country. Why offend those that have the money to spend on your product ??
The one series of commerials that I do not care for are the Burger King "King" commercials. I found the best way to express my opinion of them - my family and I have not stepped into a BK since the series started. Must be at least 3 to 4 years or more now.
We all jump for the remote when the Staples commercials air now. I am halfway tempted to go to the nearest store, shout that darn phrase every few minutes, and see how long it is before they ask me to leave for doing what they advertise nationally !
Also , Axe = brain death. Both my wife and daughter equate any Axe product to being hit in the head with a baseball bat. That stuff just plain stinks.
I'm highly allergic to fructose and that junk is in sooooo much stuff. Many things I would have never even thought to check if my DR hadn't warned me ahead of time