Harry Potter beats Mickey Mouse — but he also helps him

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From the Orlando Sentinel:

Harry Potter beats Mickey Mouse — but he also helps him

Featured, Jason Garcia, News — By Jason Garcia on August 11, 2010 at 1:36 pm

We know that the Wizarding World of Harry Potter has worked wonders for Universal Orlando so far this summer: The hugely popular addition to Islands of Adventure propelled Universal to its first quarterly attendance gain in two years for the April-through-June period and to what appears to be a mammoth monthly gain in July.

But what has the boy wizard done to — or for — Walt Disney World? Disney’s just-announced earnings report for the second quarter (the third quarter of the Walt Disney Co.’s fiscal year) offers a few clues.

On the most basic level, Harry Potter beat Mickey Mouse. Universal’s attendance rose 2 percent during the second quarter, compared with a 2 percent attendance decline at Disney World.

Read the entire article here: http://thedailydisney.com/blog/2010/08/harry-potter-beats-mickey-mouse-but-he-also-helps-him/