Thanks for the info on Jack. I'll wait for figment-jii to chime in
And I agree with you on the #GetHappier stuff. And I was there for a Monday giveaway! The problem I have with it is that I personally don't want to be on my phone the entire time we're in the parks and like what happened to us, we were too late (not that we tried) by the time we did see it. I would like to see at least one online surprise.
Jamie --
I never use my phone or check my phone in the parks. It usually stays turned off the entire time I'm there, unless I am specifically waiting to hear from a friend who is going to meet me or something. The last thing I'd be doing is checking my phone for tweets and updates.
I have a feeling that a lot of the people who have scored the #GetHappier prizes are people who just happened to be wandering by a certain location and saw the signs. Lucky timing. I am having a hard time believing that too many people have been able to run from wherever they were after getting a Twitter or Facebook alert, just in time to get some ears or cookies or whatever.
And if whoever happened to be walking by at the right time didn't know the "secret word" to get the prize, all they'd have to do is just stand within inches away from someone who
did know the secret word and listen in! Do we really think that everyone is going up to the CMs and whispering "sweet" or whatever the secret word is? Of course not. They are probably running up and loudly proclaiming, "SWEET!!!!!" And then, guess what? They just told the next 5 people near them what the secret word was!
Back in the good ol' Year of a Million Dreams days, as
figment_jii has said, there was no real social media to contend with. The CMs just walked to random areas, or up to randomly selected people, and began handing out prizes -- and the prizes were varied. Sometimes people got a free character meal. Sometimes they got a hotel stay. Sometimes they got Disney gift cards. Sometimes they got a button. Sometimes they ended up in the Dream Suite. Sometimes they got Fast Passes for a bunch of rides. There were all sorts of prizes, on all levels, so the guests never really knew what they could/might get.
With this current promotion I am sure that at least one prize will eventually be a "really good one" (like a big prize), but who knows if that will end up being an online giveaway or another in-park giveaway, and who knows if only one person will win it, or maybe 5 people, or however many?
I agree too. The last thing I want to do when I'm at
Disneyland is spend all day on my phone and miss what's right there in front of me! Also, I feel it's a little unfair to those who don't have internet access in the park.
I don't mind the current format as part of a larger promotion where everyone has a fair chance of 'winning'. It would be nice to see them add a few random giveaways too (like Sherry said, maybe at the exit for a ride, or in DTD, one of the hotel lobbies etc). Or maybe they only want paying park guests to receive the extra magic.
An online surprise would be nice too, for those of us who aren't actually in the parks to share in a little magic.
zanzibar138 --
Very true. My phone doesn't even function properly when I am at DLR half of the time (which is why I leave it turned off for most trips), so I am sure that any kind of Twitter alert would end up coming through for me 6 hours after it had been announced online!
I just like the idea of the CMs mixing it up a bit and not doing the same old "Let's put up our Get Happier signs and hand out prizes in this park. Now let's put up the signs and hand out prizes in that park." That is getting old and predictable.
They could still give out prizes IN the parks if they wanted to, but why not randomly select people here or there? If they are only giving out 50 of one item, they could easily pick 50 people at random (in different lands or locations) and give out the items, OR stand near the exits of the rides and hand them out. I still think they need to get out of the parks and move into DTD or into the hotels, just to go where no one is expecting them to go.
As
figment_jii said a while back, this seems to be a very social media-focused giveaway. Its intent is to spread the word of the giveaways via social media and see how quickly people show up and claim their prizes, but, as I mentioned to
Jamie above, my hunch is that a lot of people are not actually following social media to get the prizes and are simply walking up at the right time, and/or they're hearing someone else give the "secret word" and copying them.
I really thought there would be more variety involved, and that the Get Happier giveaways would alternate between in-park stuff, online stuff, DTD or hotels stuff, back to in-parks, back to online, etc. As you said, maybe they only want paying park guests to receive the extra magic for right now?