I can complain, but my family still needs to wipe their..... while still being the best for the septic system. I thought of this thread as soon as I opened a new package of Scotts to change the roll yesterday (funny how I'm always the one going in there when there is a completely empty roll.) It is indeed about a quarter inch shorter roll.It really is just different ways to get the same result. If they had raised prices but kept the packaging the same, people would still be on here complaining. It's a no win situation for the company.