I read about Fitflops in a United Kingdom newspaper the other day. It was quite interesting concerning how people with plantar fasciitis, hip problems, etc., all swear by Fitflops. My wife, who has significant foot problems (including plantar fasciitis) purchased a pair last week and, after easing into them (wearing for a longer period each day), finds that she can now wear them very confortably without need of her special inserts. According to the article they are quite the 'craze' in Britain. We purchased them at Macy's.