Well I see the rest of you beat me to it, but I was going to say that my favorite Rib Rub recipe is from the Wilderness Lodge! Oh my is that stuff good! The original recipe makes enough to do the entire pig I'm afraid.

I'm not always big on exact measurements so I'm including Disney's HUGE measures as well as what I've reduced it to. I can't remember it this is the amount that I used for half the summer

or what I used the last time, which was just enough.
Rib Rub
Whispering Canyon Cafe at Disney's Wilderness Lodge
Yield: approximately 2 lbs.
2 1/8 c Granulated Sugar
1/3 c Granulated Onion
3 Tbl Celery Salt
3¼ Tbl Iodized Salt
¾ c Paprika
2½ Tbl Chili Powder
2½ Tbl Coarse Ground Black Pepper
1½ tsp Cayenne Pepper
¾ tsp Dry Mustard
1 1/8 tsp Dry Ginger
¾ tsp Granulated Garlic
½ tsp Cumin
½ tsp Thyme
2 Tbl Whole Marjoram
1 tsp Ground Cinnamon
1. Combine all the dry ingredients above.
2. Rub onto Ribs before cooking.
Adjusted measures:
½ c Granulated Sugar
1½ Tbl Granulated Onion
2¼ tsp Celery Salt
2¼ tsp Iodized Salt
3 Tbl Paprika
2 tsp Chili Powder
2 tsp Coarse Ground Black Pepper
3/8 tsp Cayenne Pepper
1/8 tsp rounded Dry Mustard
¼ tsp Dry Ginger
1/8 tsp rounded Granulated Garlic
1/8 tsp Cumin
1/8 tsp Thyme
½ Tbl Whole Marjoram
¼ tsp Ground Cinnamon
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We like this one a great deal as well, although it's given for a pork loin, not ribs. Oh - and this recipe actually came with another recipe for a Coconut Curry Sauce that's good on either pork or fish. Let me know if you'd like that.
CURED PORK LOIN
from Boma, AKL
3 1/3 lb Pork Loin
¼ lb Kosher Salt (4 Tbl)
¼ lb Sugar (8 Tbl)
½ lb Brown Sugar (7¾ Tbl)
2 Tbl Minced Herb (Thyme or Rosemary), chopped fine
2 Tbl Ginger, fresh and chopped (dry 1½ tsp)
2 Tbl Cinnamon
To taste Ground Black Pepper
In a small bowl, mix all the ingredients except the pork. Rub the mixture into the pork and let marinade overnight. Cook in the oven at 350 for one hour or until done.
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One more....
Pork Tenderloin Dry Rub
1/3 cup of sugar
2 tbsp of McCormick Mesquite chicken spice
2 tsp of dried basil
2 tsp of cumin
2 tsp of garlic powder
2 tsp of paprika
tsp of kosher salt
ground pepper to taste