Nickel and Dime Much, Verizon?
"Disney Mobile Magic is available for download and purchase beginning Nov. 10, 2009 for $9.99 per 180 days of service."
$10 every 6 months? Gotta love Verizon's draconian App "rental" policies.
Hoping this app comes to the iPhone one day without a gimped interface that's designed to work (poorly) on a handful of phones with various controls as opposed to working well on one phone really well. And since Apple holds all the cards in their App Store, and didn't cede any such power to AT&T, you can bet there won't be a subscription fee for the app, and that the App Store's insane price competition, combined with the fact that they don't split the profits with AT&T (just themselves and the app developer) will drive the purchase price down. We can all hope. I'm sure somebody at Disney Parks is kicking themselves for signing this deal with Verizon very shortly before the iPhone App Store blew up huge.
Maybe I'm spoiled by the iPhone but the interface for this Mobile Magic application looks downright awful. It's downright huge looking, with very little info on the screen due to the gigantic images and loads of dead space on the top and sides. You can tell it was built to run on a bunch of different phones, some with touch interfaces, some with keyboards, some with joystick/trackball things, and all with different chip-sets. Guaranteed it will be a jack of all trades, master of none in order to expand it's potential reach. Based on the screenshots it also looks really low resolution like it's designed for ancient phones, not the nice high res screens on phones like the Droid.
The irony in all of this is that Steve Jobs is the single largest shareholder in Disney, thanks to the Pixar acquisition.