elcid3
Mouseketeer
- Joined
- Feb 7, 2013
- Messages
- 102
I don't know why this didn't occur to me earlier, but with the roll-out of FastPass+ is buying a ticket to Disney World going to be any different than buying an airline ticket? Just as with an airline ticket now all you basically get is the seat, are we really that far away from a Disney World ticket only getting you into the park?
What airlines have claimed is that they're unbundling costs so that only the people that wanted specific services (eg. checking a bag, meals, selecting a seat) would have to pay for them. How is this any different than what Disney World is doing? I think they looked at the airline ancillary revenue business and realized that FastPass+ is a simple way to continue stripping away benefits traditionally included in park tickets and then selling those "only" to the people who want them (ie. everyone).
Think about it this way - Depending on the time of year, I used to be able to average around 5-6 fastpasses a day. Now I'm limited to 3 (maybe an extra depending on how the recent announcement plays out). Would anyone be surprised if a year from now we read the following Walt Disney World press release "Due to guest feedback, visitors to Disney World will now be limited to 1 complimentary fastpass per day. We have heard from our guests and time and time again they tell us how they would prefer to only pay for what they use. Additional fastpasses may be purchased at a rate of 1 for $14.99 / 2 for $25.99 / 3 for $30.99 / and so on (similar to a multi-day ticket)."
Or a longer term example is I have fond memories of vacationing at Disney World during the holidays. Now they've "stripped" the holiday parade as a benefit of a regular ticket and made it an additional cost (Mickey's Very Merry Xmas Party).
Disney is essentially selling a base fare that includes as little as possible and then adding "extras" on top of it. I guess in some ways they're going back to their roots - I have no doubt we will see dynamic fast-pass+ pricing for E-ticket rides (eg. Space Mountain) and A-ticket rides (eg. People Mover).
What airlines have claimed is that they're unbundling costs so that only the people that wanted specific services (eg. checking a bag, meals, selecting a seat) would have to pay for them. How is this any different than what Disney World is doing? I think they looked at the airline ancillary revenue business and realized that FastPass+ is a simple way to continue stripping away benefits traditionally included in park tickets and then selling those "only" to the people who want them (ie. everyone).
Think about it this way - Depending on the time of year, I used to be able to average around 5-6 fastpasses a day. Now I'm limited to 3 (maybe an extra depending on how the recent announcement plays out). Would anyone be surprised if a year from now we read the following Walt Disney World press release "Due to guest feedback, visitors to Disney World will now be limited to 1 complimentary fastpass per day. We have heard from our guests and time and time again they tell us how they would prefer to only pay for what they use. Additional fastpasses may be purchased at a rate of 1 for $14.99 / 2 for $25.99 / 3 for $30.99 / and so on (similar to a multi-day ticket)."
Or a longer term example is I have fond memories of vacationing at Disney World during the holidays. Now they've "stripped" the holiday parade as a benefit of a regular ticket and made it an additional cost (Mickey's Very Merry Xmas Party).
Disney is essentially selling a base fare that includes as little as possible and then adding "extras" on top of it. I guess in some ways they're going back to their roots - I have no doubt we will see dynamic fast-pass+ pricing for E-ticket rides (eg. Space Mountain) and A-ticket rides (eg. People Mover).