When I was in grade and high school, I didn't enjoy math. I did well, but I didn't like it.
Now I do. I even have a shirt from a teacher's organization that says "If you can do math, you can do anything."
I have been a Girl Scout leader for the past 7 years (and counting) and I personally emphasize science and math and as a career choice. I read a lot of material/info/studies proving that there is a lot more money and job security in fields that demand or require math, such as engineering, finance, physics, chemistry, and information technology. Math, science, and technology are where its all at.

These subjects are the foundation our society's economy and future development and I think women should be a part of it.
I think if people know how it benefits them and at least appreciate math then it makes it more "consumable." Math is important for basic day to day functions (like cooking and carpentry) and all the way to career choices. Now I am not saying math is necessary to be successful, but it does mean it gives girls/women more opportunities.
This is a huge passion of mine.... thanks for reading my spiel. lol...That's another thing - teaching style is a big factor in liking math. I know I had teachers that didn't make it very exciting or explain why it was so important.