It's funny you should say that; I always go in and look for a girl who is about my wife's size, and get her help. Even though I'm intimately aware of my wife's size and measurements, sometimes different styles or stores fit differently. I've received very helpful advice from those sales girls about sizes and styles; it doesn't embarrass me since that is what the girls are there to sell. It's not like you walked into a Honeybaked Ham and asked where you can find a teddy.