Don't hold me to this but when we inquired at the watch shop this past May we were informed that for a watch whose image comes from the binder (to selct from) in only one color is a certain price, additional colors are extra, and if you have a particular design in mind that is not in the book the cost is completely different (I want to say around $350+ but not positive). We were told that if we were to bring in a picture of who/what we wanted that they could probably do it for us, with Disney approval of course.