My friend went to one of these last weekend and "won" a drawing for an Elsa dress in her daughter's size ... Along with a lot of other people. No numbers were ever given out on how many they had, but she said it seemed like a LOT of those who entered got things. They also had ALL of the other Frozen merchandise behind the counter, where you had to stand in line to inspect and purchase. She said she "got caught up in the frenzy" and ended up buying several more things than planned. Imagine she wasn't the only one.
Makes you wonder how much is genuine shortage and how much is sales strategy for Disney, cashing in on the eBay and scarcity hype. I mean, these aren't exactly couture-quality gowns. Hard to believe that production/shipment couldn't have been vastly increased to meet demand since December's initial crush.