Disney pushing resorts not parks

[DisGirl819]

I see this as a good strategy for Disney. It is especially appealing to people who have been before. Over the years we have moved from all the rides all day long to slow down, enjoy the resorts and other offerings. This upcoming trip we only have two park days and MNSSHP planned for a 7 day trip. We plan to spend time at the WL, DTD and the water parks and just relax and enjoy all the other things Disney has to offer.

 

[surferdave]

I am not sure I am following this----is there a problem with Disney advertising its resorts?

I don't think you are. Disney making ads that barely mention the parks is not a problem but is noteworthy. The OP observed the advertisement and drew conclusions about Disney's motivations. That (together with some others who are discussing the merits of staying on site vs. off) is what most people here are discussing.

 

[suzanna1066@comcast.]

Well it makes sense to me. I would say they are likely advertising resorts to show potential customers they are more than theme parks. I know several folks who think WDW is nothing more than a souped up Six Flags. They have been very surprised to hear what we do outside of the parks when we are there.

We were at AKL in October and enjoyed our resort time as much as park time and are planning more time at the resort when we go back.

Disney is in the theme park business. They are also in the hotel business, golf course, water park, camping and spa business. Why not advertise it all?

 

[Momtomouselover]

I am not sure I am following this----is there a problem with Disney advertising its resorts?

No, not a problem. My point was that I thought this was a new focus vs. the commercials of the past. Previous ones have focused on the parks and rides and getting you down to or into Disney that way. It is my opinion that the current commercials and Disney are focusing on resorts. Reminding visitors that "Disney" is so much more than just the parks and as a follow through I would not be surprised to see more incentives to people staying on site to get you to book on site.

 

[Kellykins1218]

I don't think you are. Disney making ads that barely mention the parks is not a problem but is noteworthy. The OP observed the advertisement and drew conclusions about Disney's motivations. That (together with some others who are discussing the merits of staying on site vs. off) is what most people here are discussing.

They are a resort advertising their resort. Why wouldn't they advertise it? The parks have been advertised for decades. Once again, this thread is odd.

 

[Momtomouselover]

They are a resort advertising their resort. Why wouldn't they advertise it? The parks have been advertised for decades. Once again, this thread is odd.

Well if you don't see the switch in focus as noteworthy or interesting I suppose that is your opinion (and you are in luck since there are plenty of other threads you can go comment on that you might find interesting). Mine is that I find it interesting. As ArwenM stated it is a little glimpse into a new strategy or focus.

 

[Kellykins1218]

Well if you don't see the switch in focus as noteworthy or interesting I suppose that is your opinion (and you are in luck since there are plenty of other threads you can go comment on that you might find interesting). Mine is that I find it interesting. As ArwenM stated it is a little glimpse into a new strategy or focus.

I'll comment on thread I choose, thanks.

 

[Laketravis]

I am not sure I am following this----is there a problem with Disney advertising its resorts?

Some people would find it odd if McDonald's went to the trouble to advertise its chairs and tables and playscapes rather than its burgers and fries. That's kind of what is being discussed here - Disney's decision to advertise it's hotel rooms rather than the parks.

Personally, all hotel rooms look the same to me when I'm sleeping.

 

[kapoof]

First day at the park, $100. 10th day at the park $10.
First night in the resort, $300. 10th night at the resort $300.


Hmmm, wonder why they'd push the resorts........

How true! These resorts are getting pricey ..I cringe to see what the poly rates are going to be with its new rehab.

 

[flicx]

How true! These resorts are getting pricey ..I cringe to see what the poly rates are going to be with its new rehab.

Disney has just plain gone crazy on resort prices. I paid under 200 a night 10 years ago at the poly. Soon under 500 a night isn't gonna exist! They are pricing many families out!

 

[Steve BWV'99]

First day at the park, $100. 10th day at the park $10.
First night in the resort, $300. 10th night at the resort $300.


Hmmm, wonder why they'd push the resorts........

Perfect!

 

[Donut23]

Disney has just plain gone crazy on resort prices. I paid under 200 a night 10 years ago at the poly. Soon under 500 a night isn't gonna exist! They are pricing many families out!

Most castmembers freely admit the resorts are no longer worth it.......at CASTMEMBER discounts!

 

[siskaren]

The commercials are advertising the resort discounts that are currently being offered, obviously they have to show the resorts.

 

[larryz]

I was watching one of the ads last night, and it closes with a family dreamily gazing upon fireworks bursting over the castle from the balcony of their resort hotel.

Only problem is, to get the view of the castle being shown, the resort would have to be smack in the middle of Seven Seas Lagoon, and that would block the view from the Poly's beach...

Maybe that's the proposed location for the next DVC resort -- on that small island in the middle of the lagoon?

 

[Surfinpiratee]

Plus if more guests stay at Disney resorts, then they'll be more likely to eat at disney restaurants, etc

 

[Maleficent Dragon]

I'm glad it's not just me! I don't see what's wrong with a resort advertising their resort. This whole thread is just odd to me.

I was thinking the same.

 

[Momtomouselover]

I was thinking the same.

Ok I think you are missing the point. There is nothing "wrong" with it. It is a different direction and focus in advertisement, or at least I think it is. Not wrong, lol, just interesting to note. I also added that I wonder if this would lead to new incentives to booking on site in addition to the current discount...more resort discounts, more FP+, maybe discounts towards golf or waterparks more than the norm.

Nobody has said it was wrong, nor even misguided, quite the contrary many have said it makes sense. Are you saying you don't think this is a new focus? If so, maybe you have an argument there but I, in my humble opinion and memory, don't recall ads that pretty much exclusively focused on the resorts.

 

[larryz]

Ok I think you are missing the point. There is nothing "wrong" with it. It is a different direction and focus in advertisement, or at least I think it is. Not wrong, lol, just interesting to note. I also added that I wonder if this would lead to new incentives to booking on site in addition to the current discount...more resort discounts, more FP+, maybe discounts towards golf or waterparks more than the norm.

Nobody has said it was wrong, nor even misguided, quite the contrary many have said it makes sense. Are you saying you don't think this is a new focus? If so, maybe you have an argument there but I, in my humble opinion and memory, don't recall ads that pretty much exclusively focused on the resorts.

AND (and it's a big AND) it's a thread that isn't all about the MB/MDE/FP+ issues. That's a BIG plus in my book!

 

[Planogirl]

Ok I think you are missing the point. There is nothing "wrong" with it. It is a different direction and focus in advertisement, or at least I think it is. Not wrong, lol, just interesting to note. I also added that I wonder if this would lead to new incentives to booking on site in addition to the current discount...more resort discounts, more FP+, maybe discounts towards golf or waterparks more than the norm.

Nobody has said it was wrong, nor even misguided, quite the contrary many have said it makes sense. Are you saying you don't think this is a new focus? If so, maybe you have an argument there but I, in my humble opinion and memory, don't recall ads that pretty much exclusively focused on the resorts.

Some people immediately jump to the conclusion that people are complaining if they comment on changes. I didn't see any complaints but I do see the different perspective that you noticed. I think that Disney really wants to push their resorts right now. I wonder if part of the reasoning could be because the parks are in a bit of flux right now?

 

[mom2rtk]

AND (and it's a big AND) it's a thread that isn't all about the MB/MDE/FP+ issues. That's a BIG plus in my book!

I agree. I found it very interesting that just as FP+ puts a limit to how many rides you have easy access to, just after the suits came out and said they weren't interested in an arms race of rides, they decided to focus more on the resorts. It's just another piece of the puzzle.

They want to continue to sell you theme park tickets. They're just hoping you are so taken with some of the ancillary things around the resort that you don't maximize your time in the parks, leaving room for others.