As part of my degree I had business planning and strategic management modules.
The decision process is shaped like a triangle.
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Basically Bob Chapek at the top. Him and his team would be in charge of planning the big picture things, the overall Walt Disney Company policies and procedures, operations, services, products and so much more which would affect every division and sector of The Walt Disney Company. They would make a corporate business plan which is reviewed on a yearly basis for the following year. So for example in 2021, Bob Chapek would be reviewing the 2021 plan and updating it for 2022.
A corporate business plan details the services, operations and projects The Walt Disney Company will deliver within a defined period. It also includes the processes for delivering these and the costs associated.
The corporate business plan is used to drive development of the annual budget.
Other things included in the corporate business plan
- Any external trends or key issues that would impact on the objectives in the Corporate Business Plan for the ensuing financial year.
- Performance data to assess where improvement is required over the ensuing financial year.
- Any internal operational issues or requirements that could impact on objectives need to be sourced.
Once the corporate business plan is complete, Bob Chapeck and his team create a corporate strategic plan. This is a plan that outlines how they are going to achieve the goals outlined in the corporate business plan.
Christine McCarthy the Chief Financial Officer of The Walt Disney Company and her team use the corporate business plan and the corporate strategic plan to create a corporate financial plan and a corporate financial strategic plan. This means they plan out how to finance the goals outlined by Bob Chapeck. They will outline the budgets for each division of the Walt Disney Company.
The corporate business plan, the corporate strategic plan, the corporate financial plan and the corporate financial strategic plan are then used to create business, strategic, financial, and marketing plans for every division of The Walt Disney Company.
Each of the divisions of The Walt Disney Company will then use the plans they have been given to make their own plans, for example allocating budget to the various sections in their division.
Each section will then make plans based on budget etc that their division has allocated to them.
It goes on and on down, until for example the lead of
Disneyland Custodial is told this is the new procedure for cleaning a liquid spill and that we are switching brands of disposable gloves and that hours are being cut and you can only have 2 cast members in a particular section instead of 3. etc etc
Also just to clarify, this is all based on my observations of the Walt Disney Company and using my knowledge of Business Management.