I haven't bought an ice cream stand, specifically because I had hoped they might be giving them away as prizes, and I'm pleased to not have to spend the 60 gens to get one. (I'm trying with painful slowness to obtain one of everything, on the perhaps misguided assumption that it will help somehow with the Lifetime Visitors leaderboard.) But I'll admit that the other people on my coin event leaderboard mostly seem to agree with you, and are hanging back and seem not to be trying too hard, probably in an attempt to get that second-tier prize. It reminds me of the old days, when they were giving out birdbaths for the top prize, and everybody was maneuvering hard to stay in the thin band of gems just below. Good times.