Actually I'm really sick over this one.
Remember all that talk about rewards for frequent customers? The one from the stock holders meeting with the Peter Pan example? It sounded like the point was to reward guests, not to force them into getting a credit card when a lot of people may not want to get one or get another one. I guess someone figured that the best way to market the new credit card was to eliminate the disney club so that people would have to get the credit card for rewards. We have amex, which we were glad to get because of white gloves tx., the wod discount, and the rewards program (points from purchases going to disney tickets, etc.). I don't mind the amex because you pay it off each month, but I have no interest in getting a revolving credit card! (I didn't intend a pun there). And what about the people who won't be able to get one even if they wanted to, because they don't have the credit rating - isn't it the case that cards with no annual fee require higher credit ratings? If so, aren't they shutting out some of those loyal customers?
"We have not forgotten these club members," Foster said. "We do feel like we're developing a program that is going to be much better than the Disney Club."
This is a bunch of crap. Requiring some one to get a visa card is not developing a program that will better serve club members! This is a way to get more profit out of people using the dang credit card! In two iterations we've gone from a free program to requiring people to buy and use a credit card to get discounts - what is next a pyramid scheme?
We bought into the disney club as soon as the canceled the old magic kingdom club that we were in for free. Look, we didn't really use the disney club card for room discounts (though I had my eye on the third night free at
disneyland paris), and I know that if we manage to find something to buy at the
disney store (not much of a chance anymore, I know) we can use the dvc card. I will miss the 1-800 number though, and the discount on AP's. I know that we can subscribe to the disney magazine without the club. We didn't need national car rental because we do better through state's contract ID, but I was interested in trying out some of the other Entertainment club discounts or whatever.
But what irks me is the pressure to get this freaking visa card - I see that as a pretty strong arm sort of tactic, when all the talk was about REWARDING loyal customers. What a load.
I wonder if the amex discounts and rewards will go away now as well. I hope somebody rethinks this junk.
DR