If you have a referral card in hand, purchased the AP or PAP at full price between May 1 and July 31 but did not have the referral card with you at that time,
and will be unable to return to WDW on or before July 31 contact Ticketing at
ticket.inquiries@disneyworld.com. Include both the serial numbers of the passes and the information from the referral card (name and number under the bar code). (The ticket serial number is in the format "WXX:??? 05/DD/2009 ????". The "X" may be any letter, a ? may be any number, the date string is the date the pass was issued, and the last string may be anywhere from one to four digits long.)
I will update this as I see future questions.