I was very happy with the doll I got for my daughter there. She is too little for most dolls, but when she saw her cousin with a doll, she wanted one too. Much of the stuff seemed to be similar to stuff at the other stores, but I didn't see these little princess dolls anywhere else. I thought it was cool that they had a store like this. Even if it's the same stuff as in the other stores, it is good to have a collection of under $10 stuff. IF you are done shopping, and you still have $5 burning a hole in your pocket, you can go there and find something, or if you want some thing for the kids, and you want to spend about the same on all of them, you can go there and find something that is easy to fit in your suitcase. But there are plenty of other stores at DD to fit every marketing desire.