Haven't seen merchandise out yet, but they have real minions doing meet and greets on the side of the Horror Makeup building. There is a backdrop/poster for the movie, and the characters are out several times a day. I have seen people with them pass out free t-shirts for the movie on some days. Oh, and I've seen the characters at CityWalk by the theater, I think it might only be a Saturday or weekend thing? But a credit card company was trying to get you to apply for a card, and they had merchandise from the movie you got the keep if you signed up. (Like small blowup minions)