Some ideas on how Disney could correct this difficult situation. Lets stick to ideas that both benefit Disney and the DVC owners, as these have the highest chance at success.
The backdrop is basically a lost year in 2020 for Disney parks. Even if they are able to open in the 2nd half of the year, lets assume traffic will be at record lows as people try to avoid flying, hotels, buses, rental cars, and packed restaurants. Even previously booked trips in the 2nd half will see high cancellation rates even if the parks are open.
DVC owners have a real challenge. A lost year themselves as real estate holders. Although its obvious that Disney could tell owners “I’m really sorry” and the owners take the brunt of the loss, lets see possible solutions where both parties stand to gain. Afterall, DVC members are hardcore Disney fans and should be included in the pool of customers most likely to visit the parks given the backdrop above.
Basic issue: with each month passing by, more DVC points go unused. Disney has graciously allowed owners to cancel reservations and move the points back to the original use year from which they originated with no holding account impact, thank you Disney. That leaves owners with a difficult situation of too many points chasing too few rooms over the course of the next year. In the below, lets assume that Disney will have a difficult time filling the parks and rooms, and therefore lower ticket sales, restaurants sales, and other parks revenue (parking, merch, parties, etc).
Lets discuss some possible solutions where DVC owners could benefit (as we can go on and on about how we could get screwed and well, as humans, we like to project the worst, so….lets not go there) :
The backdrop is basically a lost year in 2020 for Disney parks. Even if they are able to open in the 2nd half of the year, lets assume traffic will be at record lows as people try to avoid flying, hotels, buses, rental cars, and packed restaurants. Even previously booked trips in the 2nd half will see high cancellation rates even if the parks are open.
DVC owners have a real challenge. A lost year themselves as real estate holders. Although its obvious that Disney could tell owners “I’m really sorry” and the owners take the brunt of the loss, lets see possible solutions where both parties stand to gain. Afterall, DVC members are hardcore Disney fans and should be included in the pool of customers most likely to visit the parks given the backdrop above.
Basic issue: with each month passing by, more DVC points go unused. Disney has graciously allowed owners to cancel reservations and move the points back to the original use year from which they originated with no holding account impact, thank you Disney. That leaves owners with a difficult situation of too many points chasing too few rooms over the course of the next year. In the below, lets assume that Disney will have a difficult time filling the parks and rooms, and therefore lower ticket sales, restaurants sales, and other parks revenue (parking, merch, parties, etc).
Lets discuss some possible solutions where DVC owners could benefit (as we can go on and on about how we could get screwed and well, as humans, we like to project the worst, so….lets not go there) :
- Obviously, refund a portion of MF or owners who could not find a home for their points. (I guess some portion is fixed, such as insurance, property tax, utilities, etc).
- A stretch and unlikely, but for those who could not use their points, allow a certain $ value discount on the purchase of a new DVC contract ($30 per point?)
- Make RIV exclusively DVC use only, no more renting rooms through CRO. This will add capacity of a DVC resort with plenty of “unsold” points available to be used by existing owners and possibly increase selling of the resort as more members visit.
- Extend the ability to bank only use year points impacted by the COVID shut down over 2 (or more) years, spreading the impact over multiple years.
- Make open hotel rooms not booked by CRO available to DVC members to book at studio rates. This will bring park revenues into the company that would not have otherwise been earned when points are left to expire and other customers refuse to travel to Disney at this point.
- Maybe allow these to be booked only inside a certain period of time (maybe 3 or 4 months)?