Location certainly makes a difference and I've never rented in Orlando through them, but I get amazing prices other places. I always book early and then keep checking back. My last rental was for 15 days on Maui last month. Final total was $268 for a standard size car. I checked every couple of weeks for price changes and rebooked when the prices went down. One weekend shortly before the trip the rate dropped $70 on Saturday and another $50 on Sunday. Checked a last time a couple of days before we flew out and they dropped again by $40.
For Balloon Fiesta in Albuquerque in October, I booked a year out and got a decent price but then their prices went sky high along with all the other vendors. Doesn't look like that one will be going down. Too much demand that week.
Sheila