"For every Bad Company et al. there's Pulp Fiction
"
Pulp Fiction was well before Bad Company (2002).
Actually since Bad Company we've had 25th Hour, Big Trouble, Calendar Girls/I], Cold Creek Manor, Count of Monty Cristo, The Extreme Team, Frank McKlusky, C.I., Hope Springs, Moonlight Mile, The Recruit, Reign of Fire, Shanghai Knights, Sorority Boys, Ultimate X: The Movie, Under the Tuscan Sun, Veronica Guerin from Touchstone and Atlantis, The Country Bears, The Haunted Mansion, Jungle Book 2, Kim Possible, Ladies Night, The Lizzie McGuire Movie, Piglet's Big Movie, Return to Neverland, Treasure Planet and Tuck Everlasting under the Disney brand all in the "flop" category.
In the "so-so to hit" category we have Open Range and Sweet Home Alabama from Touchstone and Brother Bear, Freaky Friday, Holes, Lilo and Stich and The Santa Claus 2 from Disney.
In the "unqualified hit" category you have Signs from Touchstone and Pirates of the Caribbean from Disney.
Not exactly a stellar performance record even by the lowest of measurement. And these don't even list co-productions or distributions (like The Recruit meaning that's Disney's record on which movies to buy movies isn't any better than deciding which ones to make). Or movies that were supposed to come out like The Alamo and Hildago that were so bad they had to be returned to the shop for repairs.
In fact, it kind of makes a joke out of "The more they succeed the stronger they establish themselves in building a more powerful reputation in the industry". That's the reason no one takes movies to them not because of branding issues.
Read the first list again and imagine if all the money, time and talent that went into three of those turkeys were put into just one good film how many success Disney would have had.
"It's hard to believe any movie is a "bomb"."
Simple rule expenses expand to meet revenues.
Paying even an average "star" $20 million is the norm these days. A good rule of thumb now is that 15% of a film's budgets go to perks (like free vacations, free housing, gifts, etc.) for the primary cast and crew of a film. More and more people get higher and higher cuts of the film (Jerry Bruckheimer is a very rich man). It's easy to spend $100 million just on the advertising push for a film's opening weekend; marketing for the DVD is approaching a good fraction of that too. Wages and overhead fees escalate ever higher.
Almost no studio now expects a film to make money just on its theatrical release because films costs so much these days. Home video instead of being a nice additional profit is the only way a movie can make a profit.
For Disney to play anymore in this insane business model is to commit suicide. Mega Media Hollywood is imploding. There's no reason for Disney to add more megatonnage to that fireball (although I do wish Naked Mike would stand a little closer to Ground Zero).
P.S. You're about being a "disgruntled employee". I along with hundreds of other hard working people came to Disney to do great things. Michael Eisner had other ideas and so we had to go. But that doesn't mean we don't work to get the company back to greatness.