CM told me PIN codes based on targeted areas...

[nannon16]

I just called to see if I had "the code" attached to me or my husband to book a trip for late Sept/early Oct. Unfortunetly we did not I was at least able to get BC with a AAA rate though so at least I got something! I asked how it is determined who get the PIN type of discounts because I have never gotten one. She said the marketing dept usually picks certain areas of the country to target, so they normally are based on your zip code or phone number. Has anyone else heard this before? If it's true, I guess they feel they don't need to promote anything special to central NJ??

 

[mking624]

That's one of the many theories, but it's not always correct as you'll have people from the same location experience something where one person will get a pin code and the other will not.

 

[Trekker]

The CMs working the phones do not really know any better than you or I exactly what marketing at Disney is doing - they are speculating just like we are.

 

[rhiannonwales]

Trekker is right - but i will say Nannon16 that NJ has one of the highest concentrations for visitors than any other state, so its likely that we (yes i'm from Central NJ too) get skipped a bit more than others.

 

[lucincia]

Trust me. I work in IT and pull queries for my company's marketing department to mass mail and spam. Most of the time even they have no clue what they're querying for and sending stuff to

 

[mking624]

Trekker is right - but i will say Nannon16 that NJ has one of the highest concentrations for visitors than any other state, so its likely that we (yes i'm from Central NJ too) get skipped a bit more than others.

Without being able to survey every single person in NJ on whether or not they ever received a pin code, there'd be no way to prove that.

 

[rhiannonwales]

never said i could prove it, hence the use of the word, "likely"

 

[lmnholds]

Well, I'm from NJ and got the code!!!!

 

[rhiannonwales]

Dont get me wrong, i never said NJ residents never get codes, i just said that its probably less.I have gotten a code ONCE like 5 years ago, and i did book using the code this time even though it wasnt attached to me.

 

[NYDisGuy]

Without being able to survey every single person in NJ on whether or not they ever received a pin code, there'd be no way to prove that.

They dont need to survey. Everyone gives their address or billing address when they hold a reservation or at time of check-in. Its logged into their database and they can figure out their demographics from state to state. And im sure they can even consolidate it to towns if they wanted to.

 

[mking624]

They dont need to survey. Everyone gives their address or billing address when they hold a reservation or at time of check-in. Its logged into their database and they can figure out their demographics from state to state. And im sure they can even consolidate it to towns if they wanted to.

I know how the system works.
One poster said it's likely NJ gets skipped a lot. But we don't know that. And there'd be no possible way for any of us to know that unless we asked every single person. Someone said it's likely that they get skipped a lot...well it's just as likely that they don't get skipped a lot. Bottom line is that we really don't know...it's all speculation.

 

[lucincia]

I know how the system works.
One poster said it's likely NJ gets skipped a lot. But we don't know that. And there'd be no possible way for any of us to know that unless we asked every single person. Someone said it's likely that they get skipped a lot...well it's just as likely that they don't get skipped a lot. Bottom line is that we really don't know...it's all speculation.

Speculation is a popular activity on DIS ....

 

[Von Drake]

NJ NY and PA represent a fair percentage of WDW guests- both new and return... These three states are also among the top five in DVC ownership.

Logic dictates that we will see less special offers based on per capita income, relative proximity to WDW, and number of regular/return guests. I live in NJ, am a former CM, have been going to WDW for 30+ years, and I have seen only ONE discount offer.

 

[mking624]

Speculation is a popular activity on DIS ....

You didn't hear? It's an official sport now.

 

[mking624]

NJ NY and PA represent a fair percentage of WDW guests- both new and return... These three states are also among the top five in DVC ownership.

Logic dictates that we will see less special offers based on per capita income, relative proximity to WDW, and number of regular/return guests. I live in NJ, am a former CM, have been going to WDW for 30+ years, and I have sen only ONE discount offer.

Who's logic? After all, we don't even know exactly how the pin codes are distributed. It's merely guesses, assumptions, hypotheses, and speculations. Without knowing how the pin codes are distributed, one cannot say for sure that one state gets more or less of the codes.

 

[NYDisGuy]

I know how the system works.
One poster said it's likely NJ gets skipped a lot. But we don't know that. And there'd be no possible way for any of us to know that unless we asked every single person. Someone said it's likely that they get skipped a lot...well it's just as likely that they don't get skipped a lot. Bottom line is that we really don't know...it's all speculation.

I think you misunderstood my post. I may be giving too much credit to Disney after seeing this code fiasco, but they may be the top marketing company in the world. If I was a repeat guest at your resort for the past 8 years, I probably wont be the target of Disney. Now if they can pinpoint a State being the repeat guests then that State wont be the main priority. Yes, its great to reward loyal customers, but a business fails without the expansion of their customer base. And I think Disney's whole catch with the "Year of a million Dreams" is to grab alot of new customers with a low hotel rate to make it seem that Disney isnt just an expensive resort. And like another person mentioned before, they might be sending this offer to lower middle class families that cant afford a room but might be able to with this offer. Its all about marketing and business.

 

[cdrn1]

My TA told me about the zip code thing earlier this week.

 

[Trekker]

Speculation is a popular activity on DIS ....

You didn't hear? It's an official sport now.

This is all very true but we do have some rules for this new sport on the DIS!

1. You must be an amateur - no professional speculation is allowed.
2. You must only speculate about things we know nothing about
3. You must speculate with out getting argumentative or sarcastic (hint hint)

 

[Von Drake]

Who's logic?

Maybe I shouldn't have used 'logic'. Perhaps 'common sense' is more applicable.

If I ran a business that had people beating down my door, I would not need to float special offers. If I ran a global business that drew more people from one geographic location than another, COMMON SENSE dictates that I would focus special offers on those locations where I would enjoy increased traffic.

Common sense also dictates that I would stand to LOSE money if I offered discounts in areas that I already enjoy high consumer traffic.


Why don't you see sales ANYWHERE two weeks before Christmas? Because companies know that they don't need to offer any incentives to get people into their stores.

Why are there no WDW incentives during peak seasons? .....

There is a reason why one week out of the year (at WDW) has been designated 'Jersey Week' . Why offer incentives if we are going to go anyway? I guaran-darn-tee you that WDW knows it.

 

[angiedora]

I wonder if anyone in GA ever gets a code.