It's the town that Disney built!
It's beautiful to take a leisurely drive through the neighborhoods, the homes are gorgeous and well kept. The schools are pretty, the parks, everything is pretty and clean. The downtown area has the CElebration Hotel, some cute boutique shops, a small lake, small movie theater that's really nice (and usually shows Disney movies!), and some nice restaurants.
If you want an escape from the hub-bub of WDW, take a drive over and spend an evening just wandering around. There are usually cool things in the street, like vendors and bands and such. We were there for the snow last year, it was cool

The shops are NOT Disney, and I know for me, after being at the World for afew days, I'm itching to see some non-Disney merchandise. Really unique shops.
You should check it out!