For fun, I crunched some numbers to see if the Cake Bake Shop will cost much more than some other places I go for a long lunch with a drink or two. I usually do this a couple of times a trip when lunch is my main meal of the day.
For comps I used themed places that offer a good quality sandwich & side or a couple of small plates that can make a full meal. They are all a little unique, have upscale cocktails, and offer an opportunity to relax and linger, either in the restaurant or somewhere nearby. For me that would be Nomad Lounge, Hollywood Brown Derby Lounge or restaurant, and Kona Cafe (not so upscale, but linger-worthy if you count getting a cocktail to go and sitting on the beach). Prices quoted are what I typically order at those places.
Nomad Lounge:
Bread Service - $18, Chicken Satay - $14, Snow Leopard Salvation - $17 x 2. Add 20% tip. TOTAL: $79.20
HBD Lounge or restaurant:
Stone Fruit Burrata - $14, Escargot - $19, Pomegranate Martini - 15.50 x 2. Add 20% tip. TOTAL: $76.80
Kona Cafe:
Crispy Pork Vegetable Pot Stickers - $13, Hamachi Tuna Roll - $21, Polynesian Mai Tai - $16 x 2. Add 20% tip. TOTAL: $79.20.
Cake Bake Shop:
I would probably order: Chicken Salade Croissant (comes with a salad) OR Pick Two (Cup of soup and half a sandwich) - both are $26. Bellini - $23 x 2. Add 20% tip. TOTAL: $86.40
So yeah, apples to apples there is a premium of $7 or about 9% for Cake Bake. The food prices are similar, but the cocktails are pricier.
Keep in mind that Nomad and HBD Lounges are consistently busy and hard to get into despite the prices. Even more so are Space 220 or Trader Sam’s if you’re counting unique experiences in the high price range. Cake Bake with its immersive theming and focus on specialty desserts and beverages will probably slot into to this segment, especially appealing to women, and will also overlap into the family segment who is willing to splurge on vacation (and cake!). Even if that’s a minority of Disney guests, it’s still a formidable segment. Cake Bake may do just fine.