I didn't read the article but I'm a total beauty junkie.
Wet n' wild has solid products across the board and they're some of the cheaper drugstore options. I use their brushes for a travel set since I'm always leaving one behind and at .99-$2.99 each it's nothing to fret over. They're actually good brushes too.
e.l.f is super cheap but can be hit or miss on individual products.
Nyx is hit or miss as a cheaper drugstore option. I'd avoid the eyeshadow palettes as they tend to be crap. Nyx has great lip products, shadow sticks, and the micro brow pencil is bomb.
Maybelline fit me is a great drugstore concelear and foundation.
I will disagree with pp, I love the colourpop ultra matte lipsticks but they are a true matte so the do dry down completely. Their eye shadows are great too but a unique formula so they can be difficult to blend.
If you have an Ulta nearby or are ok ordering online Makeup Revolution is super cheap and has some shameless dead on dupes for some of the popular eyeshadow palettes. They also make a decent highlighter and lip products.
I'd recommend trying to buy at Ulta if you can. They regularly have buy one get one (or 50% off the 2nd item) on drugstore brands and you can usually find a coupon. Plus they have a great rewards program.
If you don't have access to an Ulta, I'd shop the CVS sales. They often have deals plus reward $ that you can use one a second purchase. I'd only
But at CVS if one a CVS $ or % deal. Their regular price is a good bit higher than a
Walmart or target.
Finally, I'll throw out Dollar tree. Sometimes you can find some good stuff. I'd absolutely avoid any of the typical foundation type products they have. But the dollar eyeshadow palettes and lipsticks (usually LA Colors) aren't bad.