For years, I was a die hard LL Bean winterwear purchaser. We don't ski or snow shoe ... but we live in a snowy place and my kids love to play outside.
Two years ago, all of my color choices were on back order at LL Bean, so I purchased an Athletec brand coat and snowpants for my DD at K-Mart. I paid around $40 for the set on Thanksgiving day (it was 1/2 price) and full anticipated upgrading to a "quality" set. I never did - DD wore it for 2 full years ... it was very warm and water resistant. I've washed it numerous times (I hate a dirty coat on a kid!) and it has held up through the washings. It seems to be a different and better quality than sets I've found at Kohl's, Wal-Mart, etc. and other brands I've seen at K-mart.
I was just there the other day and they have Athletec again this year (I only looked at the girls section ...) and they are currently marked at 40% off ... the coats retail for $59.99 and the pants are $24.99. They also have nice thinsolate gloves at K-Mart right now.