Any of you who used to enjoy making a trip to and saving money at the Disney Catalog outlet in Pigeon Forge / Sevierville TN---I have to warn you about the new store: They just changed the Disney CATALOG Outlet to Disney STORE outlet. I have to tell you-- it is in NO way an outlet store now. It was a nice store, with cute Disney merchandise and nice people--but NOT an outlet. Their merchandise is all priced as regular Disney Store merchandise. They had a few sale racks in the back of t-shirts, towels and bathing suits, and a few "specials" like buy 1 at $15 and 2 at $25--but everything else is priced at regular retail. I asked a lady working there about it---she said they are part outlet and part regular store. I asked which part was outlet--she pointed to the few items marked on sale. Well...every retail store has sale items and items marked down, but that doesn't make them an outlet. Some of their costumes were even marked HIGHER than the same ones in the Disney Catalog!!! Just a friendly warning so you know what to expect. I DID get to eat at the Apple Barn Restaurant--so the trip was still worth it!!!