Australian Beer Ad Riles Disney......

There was a thread about this a couple of days ago. I could see why Disney doesn't like it but since the fairy tale is old enough to be public domain I don't think they have a legal stand. I am even less knowledgeable of Australian copyright law than U.S. but in the U.S. parody is covered as an aspect of fair use.
 
Disney doesn't own the story, but what they DO own is their visual depiction of Snow White and the 7 Dwarfs -- so their objection is that this ad is based very clearly and specifically on the Disney representation of these characters.
 
fair enough i reckon. it's really quite hideous. but for what it's worth, i didn't see this advertisement anywhere, so i think its shelf life was pretty short!
 

Although the image itself could be considered a parody, and as such is protected under the fair use doctrine, its use as a an element of a commercial enterprise may not be so protected. Of course, this depends on the laws in Australia.
 











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