Well, Rich, it depends on the whiners.
Under the system of a year ago, requests were assigned by a room assigner based on when you called in. But if you showed up early and whined enough, you could get the room you were looking for, taking it from someone who had it assigned who didn't fly in until 4:00. Don't approve.
Under the system of two months ago, show up early and get a room assigned. But those who booked earlier than last Spring booked under the whole room assignment system, so they'd show up late and whine. Don't approve, but I have some more sympathy.
Under the new system, there will still be some whiners, but the front desk can simply tell them its a room type. Few people book a one bedroom and then whine when they don't get a GV. People who booked in the last several months and were told they might get a BW view by showing up early (like married@) had the rug pulled from under them and their whining is more understandable, but because the "first come first served" 'policy' was only in effect at BWV for a few months, there should be relatively few of those people - who hopefully will get the message and adjust before they show up at the front desk.
This isn't whining and getting what you want. This is keeping the whining from occuring at the levels it was at the front desk (both from the "we booked 11 months out and should get our view" crowd and the "but its seven am, we will wait for a BW view room to open if someone will vacate one today" crowd), where it can affect the vacation of other guests as well as the morale of the front desk staff.
Its about managing expectations - something Disney used to do quite well and hasn't done so well in the past several years. Expect a forty minute wait for Splash and get on in 30 and you are thrilled. Expect a 20 minute wait and get on in 30 and you are disappointed. Don't expect a "towel animal" and you are thrilled. Expect one and one doesn't appear in your room and you are disappointed. Expect a BW View and get it, and you are happy - but not thrilled - you simply had your expectations met (and nearly everyone not booking SV was expecting it), leaving the remaining 60% of guests in PV rooms disappointed. This keeps the 20% who get the view happy, and prevents on site disappointment of the 60% who showed up with the expectation.