I have taken my 4 year old daughter to this twice, once last year when she was three and then for her 4th birthday. I would not have done it again after the 1st time, as I personally thought it dragged a little bit. But my daughter did like it and specifically asked if we could go again. I think I am in the minority, I like the idea and it is cute with the tea, but I personally am not to keen on going again. This may be because she was on the younger side of kids that were there. They just get a little bored and figity by the end. I have to say it is darling to see all of the little girls in the princess outfits and it is a very nicely done room that they have it in. My daughter does love the doll that you get. The second time we also took our son as they are twins and it was his birthday also. He received a teddy bear, but was very bored and we ended up walking around the lobby. I think it is close to 1 1/2 hours long, since you get there around 10:30 and it lasts until noon. P.S. look at the menu and see if you like the food offering, I am not into all of the different tea sandwiches, so I requested in the reservation that I get the kids menu with the peanut butter/ham and cheese sandwich and grapes. I do have to tell you that the cake was wonderful and it was very nicely decorated as well. Feel free to e-mail me if you have any additional questions.