In Germany ALDI is actually two entities each owned by one of the Albrecht brothers (The American ALDI is run by the one brother, Trader Joe's by the other). I shop at ALDI Süd or Hofer (Austrian ALDI) stores usually, and they are the same that run ALDI in America.
In Germany, ALDI stores are very formulaic. First park and put a Euro coin in to take a buggy (This is common to all grocery stores in Germany but I understand uncommon in America). The first aisle is usually coffee, candy, chocolate and drinks. Some are house brands, others are major brands. For instance, I can often find Maoam candy, or Merci chocolate at a good price, but won't find Ritter Sport or Milka etc at ALDI.
The back of the store is personal products; the centre aisle is usually the weekly specials which may be clothing or electronics. This is not uncommon - the coffee chain Tschibo sells clothing and electronics and household items in their weekly instore specials as well.
The far side is the cold area with good quality products and some frozen items. Here as well there is brand names, such as Landliebe, a major dairy producer. Also many of the ALDI house brands.
The check out is again common in Germany - no shopping bags as we know to bring our own and recycle. It has always been that way in Europe for the most part; some stores will charge you for shopping bags (and I was in IKEA in New Jersey last week and see that they now do the same)
At the check out there is usually a large selection of cigarettes - knock off brands ie one won't find Malboro red or gold, but a knock off. ALDI is also the largest seller of wine in Germany.
The stores are quite small, but are very clean (in Germany a store would not survive if it wasn't!) I have been into a few ALDI stores in America - in NC, PA and IL, if I recall. The one in IL was rather unkempt, but the others were similar in layout to the German stores, if not in product.
In Germany, ALDI doesn't really advertise. There is a website with specials in the area, and newspaper advertising, but not the flyers in the Sunday paper like in the US.
Overall, ALDI stores are one element to shopping in Germany. Usually one has a very small refridgerator at home compared to the US, so one buys vegetables and fruits and perishables almost every day. But one goes to ALDI to stock up on the other items. (they do sell fruits and veggies there, but as ALDI stores in Germany are usually on the edge of town it is more common to buy fruits and veggies from a fruit and veggie store, or a smaller grocery store)
For me, I go to ALDI to see what is on special, to purchase the few brand name items that I know they carry, and to buy house brand items that I like (I don't like their house brand coffee for instance, but will buy pills or vitamins or pain relief cream there)
So, I don't know if I answered your question, but that is the German common ALDI experience! I was actually just talking to my grandparents about this the other day and listening to them reminisce about ALDI in the early days.
In Germany, ALDI stores are very formulaic. First park and put a Euro coin in to take a buggy (This is common to all grocery stores in Germany but I understand uncommon in America). The first aisle is usually coffee, candy, chocolate and drinks. Some are house brands, others are major brands. For instance, I can often find Maoam candy, or Merci chocolate at a good price, but won't find Ritter Sport or Milka etc at ALDI.
The back of the store is personal products; the centre aisle is usually the weekly specials which may be clothing or electronics. This is not uncommon - the coffee chain Tschibo sells clothing and electronics and household items in their weekly instore specials as well.
The far side is the cold area with good quality products and some frozen items. Here as well there is brand names, such as Landliebe, a major dairy producer. Also many of the ALDI house brands.
The check out is again common in Germany - no shopping bags as we know to bring our own and recycle. It has always been that way in Europe for the most part; some stores will charge you for shopping bags (and I was in IKEA in New Jersey last week and see that they now do the same)
At the check out there is usually a large selection of cigarettes - knock off brands ie one won't find Malboro red or gold, but a knock off. ALDI is also the largest seller of wine in Germany.
The stores are quite small, but are very clean (in Germany a store would not survive if it wasn't!) I have been into a few ALDI stores in America - in NC, PA and IL, if I recall. The one in IL was rather unkempt, but the others were similar in layout to the German stores, if not in product.
In Germany, ALDI doesn't really advertise. There is a website with specials in the area, and newspaper advertising, but not the flyers in the Sunday paper like in the US.
Overall, ALDI stores are one element to shopping in Germany. Usually one has a very small refridgerator at home compared to the US, so one buys vegetables and fruits and perishables almost every day. But one goes to ALDI to stock up on the other items. (they do sell fruits and veggies there, but as ALDI stores in Germany are usually on the edge of town it is more common to buy fruits and veggies from a fruit and veggie store, or a smaller grocery store)
For me, I go to ALDI to see what is on special, to purchase the few brand name items that I know they carry, and to buy house brand items that I like (I don't like their house brand coffee for instance, but will buy pills or vitamins or pain relief cream there)
So, I don't know if I answered your question, but that is the German common ALDI experience! I was actually just talking to my grandparents about this the other day and listening to them reminisce about ALDI in the early days.