I personally think its another overblown, over-inflated holiday. If you could have seen the people in the store yesterday dropping huge bucks on flowers and candy and stuffed toys, it is ridiculus. My Dh bought me flowers the first year we were dating, I told him not to bother anymore after that. I don't need flowers bought on a specific day to know how he feels. Not only that but it is so hyped that those who are lonely and depressed over NOT having someone special in their life have a hard time today.