I haven't taken the survey yet but I probably would choose prize cards. I've always felt the VIP tour would be temporary or they would start charging a fee to take the tour. As it stands right now, it's a wonderful gift to people who complete the quests.
What is the purpose of the tour? For me it really boiled down to getting the prize cards. Don't get me wrong, I really did enjoy the game history and the trivia discussed on the tour but I could have done without it. I assume Disney has a purpose for the tour, probably to promote VMK. How much longer does Disney have to offer the tour which promotes the game which promotes the theme parks? At some point it will make sense to drop the free tour.
What about the quests? Those could be a great marketing tool for Disney. All they need to do is change the quests every once in a while to keep them fresh. The scavenger hunt aspect is great and it led to me going to places I normally wouldn't go in WDW. They just need to have questions that lead you to food and merchandise. We'll do the impulse buying. Offering prize cards for real life purchases is also great for Disney. I'd love to see more offers! We bought a Splash Mountain photo, pins, shirts and hats that we wouldn't have bought because we wanted the cards. Did I want real life gold Mickey ears? Yes. Would I have bought them without the prize card promo? No.
Given all of that, I'd prefer to get prize cards for each completed quest and even more cards for completing all of the quests (or maybe three quests if they offer more than they do now).
I have no problem if Disney decides to offer a selection of prizes for completing the quests. I think preferred seating for Wishes, a VMK t-shirt and even soda (that one's kind of lame, but could be expanded to include a churro or turkey leg or whatever to make it more equal to the other prizes) are fine options but I also want the option of prize cards (tour or no tour).
qruthie (the 'q' is silent)