When you mobile order, does it ask you for a time that you want to the food ready, with that approach you could conceivable order hours ahead of time. Or, do you place your order and it's prepared at time of order and ready for you a few minutes later? If it's the later, I'm failing to see the real advantage since you've have to be in the vicinity of the restaurant to order your food anyway so that you're around to pick it up, which to me is no different than just getting in a line.