Now it's even less at Target today - 10% off electronics with in-store pick-up. So $34.19. Pretty good deal.
@MomToOne . My kids use these to simply play games and watch videos. We (currently) have no use for the higher end stuff. I can't believe it when I see babies and toddlers with iPads! And I'll just nicely say to the parents, "Oh my - I wouldn't trust my kids with my iPad." To which they'd reply, "Oh, it's their iPad." Yikes! I'm sure as my kids get older and can start using it for school they will be a great investment. But for car rides, doctor appointments etc. the Kindle is great for keeping my 6 and 8 year old busy.