A follow up to "My Open Letter"

DisneyKidds

<font color=green>The TF thanks DisneyKidds for mo
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Well, the first response to my 'Open Letter to Disney' has been received. I spoke this morning with someone in the WDW Executive Offices in Florida. She was very pleasant and appeared to genuinely care about the concerns I raised in the letter. For those of you who may not have read this letter, I updated it for the final version and it can be found here.....

http://disboards.com/showthread.php?s=&postid=3366350#post3366350

She and I spoke for about 20 minutes or so. What she had to say didn't seem like a canned response. She did express that this was one of the best written letters she has seen, indicating that is was very different from the usual letters that they receive that are often individually focused. She seemed to appreciate that my letter expressed a genuine concern for both the Disney and it's guests, and wasn't just about me. That is what I had hoped to convey and I'm glad it came across that way. She said that she shared the letter with a number of people in her office, and it struck a nerve as it seemed to say what many of them have been feeling as well.

She did most of the talking, and the discussion seemed more about her expressing her appreciation for my taking the time to write the letter, and to indicate that she believes good things are coming that will address many of the concerns. She seemed to appreciate learning that there are guests who pay a lot of attention to the details of what is going on within the company. She sensed my frustration with the direction that Disney has been headed in, understood it, and agreed with it 100%, stating that there are a lot of people within the WDW Executive Offices who feel the same frustrations.

Now for a few of the details (although there was nothing earth shattering)..............

If any part of the conversation involved a canned Disney line, this was it.

She agreed that things like ABC (and other operations) have taken the focus off of the theme parks, particularly WDW. She indicated that with improvement in the economy there is a new focus on WDW operations. She indicated that soon to open and recently announced new attractions are just a first step in returning WDW to what it should be. She stated that they are currently putting a real focus on service, identifying what is wrong and what they can fix. She said that they are looking at many changes, and it will be a long hard process but change will happen. She indicated that changes in management (high level management) have been a key to what she sees as this new focus on restoring WDW to what is used to be, and should be. She said she really does think I will be impressed with some of the changes that are in the works.

She didn't so much give me a speech like this, but these thoughts came out during the course of a very natural conversation. Since I had her ear and she made a few statements that piqued my curiosity, I pressed a little on a few things.

As for her indicating level of frustration at the WDW Executive Offices and agreement with the concerns I raised , I commented on how I appreciated that they saw the same things down in Florida, but noted that it isn't always to get the folks in Burbank to see things the same way. That brought about one of those "I know what you mean" kind of laughs. For obvious reasons she wasn't inclined to elaborate on any frustrations that those in Florida might have in that regard - and I can't blame her.

Seeing as she commented on changes in upper level management being a key, I directly inquired as to whether Jay (Rasulo) was the one who has brought about the focus she talked about. She indicated that Jay is very much an advocate for change, and that she is very impressed with what she sees in him. She noted that he seems to be asking all the right questions, so much so that Micheal (Eisner) has taken a real notice. She said that Michael agrees with the shift in focus that she noted and that that is a very good thing (as when Michael says jump, people ask how high).

We talked a little about things like the Fairytale Package and attracting guests to WDW. I agreed that was a good thing, but we both agreed that getting those people to come back again is important and she said they are doing a lot to focus on the "return factor". In that regard, she indicated that the recent POR rehab is an actual rehab, and not an excuse for a temporary closure like the last time POR went down. She indicated that POR is being completely gutted in an attempt to return the resort to the quality is used to have.

We talked about how future offerings are a key to the "return factor", and when she mentioned Expedition Everest she talked about 2005. (While this is announced as a 2006 addition, I got the impression that at this point it is expected to be completed in 2005 - but we all know how schedules can change.) I also mentioned Philharmagic and the new MK fireworks that may be available this fall. She responded with an "I hope so". Im not sure if that means anything, but perhaps Philharmagic might not be open this fall? I had read rumors a while ago about a MK media event for October 9, and speculation was that might be for Philharmagic. Subsequently, I think October 9 has been put out there as the Official M:S grand opening date, so perhaps the original rumors regarding an October 9 media event had the right date but wrong park. I guess we'll have to wait and see what happens with Philharmagic.

Anyway, that was the extent of the conversation. For what it is worth, I'm sure some of this is the company line, but not all of it. As I said, she seemed very sincere and I got the impression she was one of the folks who really does care and recognizes the need for change.

Hopefully this won't be the only response I get to this letter. She noted the list of notables within the company that I copied on the letter, and hoped that more people would see it. I'll keep you posted.
 
Glad you got a response. :) Good sign in itself.
I have written a few letters here and there on different topics. Lee Cockerell's office is by far the most impressive. I too have had very personable notes and phone calls from that executive office.
Is Katie from Lee's office too?
 
OMG It is so nice to hear that you were actually received as truly concerned with WDW and it's state of affairs. Sometimes I think they pass over the letters thinking "another nut cse". I too have been promoting WDW as a great place, you just have to go to. Of late it has gotten harder to defend their prices, etc BUT I still try.
Hopefully they will start taking to heart our suggestions and recommendations, as we are only trying to keep it the MOST MAGICAL PLACE ON EARTH!. The longer you let things go the harder and more costly (both in $ and P/R) it is to bring them bacl to where they can shine and flourish.

Please keep us updated on the progress you make.

THANK YOU for such a well written letter.

Cathy
 
Why don't you consider changing her name, in case anyone doesn't approve of her candor.

DR
 

Originally posted by d-r
Why don't you consider changing her name, in case anyone doesn't approve of her candor.
While I don't think she would have shared anything she thought was inappropriate or been more candid than she felt appropriate, I guess I could.
 
DisneyKidds I'm glad your one of the people taking action. Shows that you understand and you "get" what is happening.

On the other hand it looks as if Disney's Psychology majors are getting a workout lately.
 
Response #2 came from Ms. Keefe today. I received a letter in the mail. She thanked me for taking the time to write, said she would forward my letter on to those who could deal with the operational issues I touched on, then proceded to give the official Disney take on the demise of the Disney Club and the new Visa card.

According to Ms. Keefe, surveys indicated that people were unhappy with the Disney Club. She said that surveys indicated that people didn't want to pay an annual fee for the Disney Club benefits, many of which she said could be obtained elsewhere. She said that surveys showed people wanted a program that would earn them rewards points. She basically indicated that Disney was giving the people what they asked for. She indicated that the Visa card was the best way to go, as it would be quickest, the bank could track the points, and any other Disney developed reward system would cost "tens of millions of dollars and take years because they would have had to modify 15,000 point of sale terminals". Bottom line is that Disney's assessment was that so many DC members were displeased with the program and showed a preference for the credit card that Disney didn't "believe they could retain enough members to keep the club viable".

She acknowledged that all members might not want a credit card, and indicated they are looking for ways to "stay connected" with these members. She offered nothing of note that was in the works.

To paraphrase, basically she said thanks for writing, here is what we did and why, sorry if you don't agree. Hey, at least she took the time to respond and sign the letter herself, although I don't agree with the justifications she put forward. As for the content of the response, I was less than impressed, but it was pretty much what I expected.
 
Disney Kidds- I read your (well written) letter with interest last week and am happy to see that you are getting responses not confined to standard form letters. It's always a good sign to see your concerns being duly noted and to feel as if your voice can be heard (not just filed away in a cabinet). Thanks for sharing the responses with us- I really hope what she's saying is true and that Disney is making plans to return to the 'Disney of old'

According to Ms. Keefe, surveys indicated that people were unhappy with the Disney Club. She said that surveys indicated that people didn't want to pay an annual fee for the Disney Club benefits, many of which she said could be obtained elsewhere. She said that surveys showed people wanted a program that would earn them rewards points. She basically indicated that Disney was giving the people what they asked for.

Wonder if these are the self same people they surveyed who told them that they wanted the character caravan instead of EMH?;)
 
*123JOANNA123* -- My thoughts exactly.
I bet the question wasn't:
Which would you rather have:
A) another revised DC membership, that somewhat goes back to the glory days of the MKC, but will never be as good
B) a VISA card with a lackluster point/reward system
 
I have read your letter and liked it. I have also spoken with both Kitty and Dinah as well. I spent over an hour on the phone with Kitty when they first announced the club going away and before it was generally known. I think she genuinely cares about us. A few things I would like to note...

I was told by everyone that the Visa card is NOT a replacement for the Disney Club card, it is an independent Perk. More will be to follow

The Visa card has a sliding interest scale depending on your credit rating, so unlike the previous Disney Credit Card, most people should be able to be approved.

The perks on the Visa card are not good.

I was given Kitty's name as the one to call about being upset about the DC card going away. I think a good part of her job is soothing ruffled DC member feathers.

Jay Rasulo has implemented some very positive changes, most notably the fireworks were every night (at least last time we were there) at MK, and there were a lot more characters "roaming around the parks".

I would write a seperate letter to Lee Cockrell's office about the "Park Issues". He is in charge of WDW and he responds better than anybody else over there. He is genuinely concerned about the parks and what goes on there. I got the feeling that he personally makes sure that letters are read by the correct person.

I don't know what Andrew Mooney would have to do with this problem, I was sent to his office in a Disney Store discussion. He deals mainly with B2B licensing. I would say write to Peter Whitford instead, but his office is the least responive I have met with (actually they are responsive but in a negative way:mad:).

Actually, coming up with a good letter that we can all put on our personal letterhead and sending it "Snail Mail" to Kitty might show some solidarity. E-mails get recycled, but letters have to be kept for a number of years.

My Thoughts,

:bounce:
 
"POR is being completely gutted in an attempt to return the resort to the quality is used to have."

"riverside" or "french quarter"?
 
>>>>According to Ms. Keefe, surveys indicated that people were unhappy with the Disney Club. She said that surveys indicated that people didn't want to pay an annual fee for the Disney Club benefits, many of which she said could be obtained elsewhere. <<<

Of course, the idea of increasing the benefits of the Disney Club, thereby making it more attractive, apparently never occured to anyone. Silly me, what was I thinking.
>>>She said that surveys showed people wanted a program that would earn them rewards points. She basically indicated that Disney was giving the people what they asked for.<<<

Of course they are! Don't they always. You don't want EE, you want a character caravan. You don't want 4 chicken fingers, you want 3.

>>> She indicated that the Visa card was the best way to go, as it would be quickest, the bank could track the points, and any other Disney developed reward system would cost "tens of millions of dollars and take years because they would have had to modify 15,000 point of sale terminals".<<<<

I don't understand this. They already had the Disney Club apparatus in place so I don't understand why they couldn't just expand on that. Remember, it would take them years to develop a program, but they can make daily decisions over operating hours.

>>Bottom line is that Disney's assessment was that so many DC members were displeased with the program and showed a preference for the credit card that Disney didn't "believe they could retain enough members to keep the club viable".<<<

If they wanted to keep the club viable, they would've found a way. They didn't want to because some genius figured out they could collect a few more shekels with a credit card.

Plus, having the Disney name on a credit has much more cache to the Disney PTB than something associated with the "mouse".

>>>She acknowledged that all members might not want a credit card, and indicated they are looking for ways to "stay connected" with these members. She offered nothing of note that was in the works.<<<

It isn't only Disney Club members they're have trouble staying connected to. This AP holder is ready to throw in the towel too.
 
Originally posted by ohanafamily
Jay Rasulo has implemented some very positive changes, most notably the fireworks were every night (at least last time we were there) at MK, and there were a lot more characters "roaming around the parks".

Did you enjoy that bone? Well I guess you should be happy we don't even get that bond thrown at us when we go. So that tells me Jay does not care about my Disney experience or the money that I spend when I go.

The Visa card has a sliding interest scale depending on your credit rating, so unlike the previous Disney Credit Card, most people should be able to be approved.

It was bad enough "paying" for the perks of the Disney Club to be considered to be a loyal customer....now I must have a great credit rating too :Pinkbounc :rolleyes: . Contrary to what you think Bank One is not being very generous with giving the card out. Seems strange to me having a bank deiced who your loyal customers are going to be. My wife and I won't apply for the card on principle alone.
 
Originally posted by EUROPA
Did you enjoy that bone? Well I guess you should be happy we don't even get that bond thrown at us when we go. So that tells me Jay does not care about my Disney experience or the money that I spend when I go.
I don't know what he has done in CA, I only know what I see on these boards and what I saw last Feb. I was just trying to point out that hes has been doing some good things since he took over.




It was bad enough "paying" for the perks of the Disney Club to be considered to be a loyal customer....now I must have a great credit rating too :Pinkbounc :rolleyes: . Contrary to what you think Bank One is not being very generous with giving the card out. Seems strange to me having a bank deiced who your loyal customers are going to be. My wife and I won't apply for the card on principle alone.
Again, I don't know, but the original Disney Credit card was difficult to get, I was under the impression that BankOne was going to be much more liberal

BTW the Visa Benefits are rotten...
:bounce:
 
Originally posted by ohanafamily
I don't know what he has done in CA, I only know what I see on these boards and what I saw last Feb. I was just trying to point out that hes has been doing some good things since he took over.

We go to Orlando. When we go Fireworks are still 1 night a week and the characters are still out in the same basic numbers.(not that we would even care if there were 500 characters clogging the streets).

I was under the impression that BankOne was going to be much more liberal

You're missing the point. We've gone from a free system to a pay system to another more restrictive type of pay system that Disney is not even really invoved in. So basicaly Disney has made the decsion that they don't consider you a loyal customer until you meet a certian credit rating. :(
 
The Disney Visa Rewards program represents the easiest way for Disney to give a perk to some of their fans without having to invest any capital, creative or financial in doing so.

The company is large, lazy and bloated with debt. The debt, laziness, and their lack of creative thinking prevents them from accomplishing any real financial goals and ensures that Disney is stuck in the quagmire of mediocrity for the time being. Their executives think short term and are only in it for the fast buck. They are letting Bank One do all the work. They are not interested in operating a real guest incentive program like the airlines or hotel industries. Once again their loyal guests are being taken for granted.

Larry
 
Another point about the Disney Visa is that it totally excludes overseas visitors (and Canadians). I don't know what the figures are for foreign tourists at WDW, but they've gotta be quite high (just do a straw poll at the park next time you're there).

As an overseas visitor, I can buy an AP, I could avail of DC, but can't get near a Disney Visa- that excludes me from the rewards system and the hotel discounts.

I know the home market is probably where the dollars and cents are, but why replace a universal scheme with one where only US residents can get the benefits?
 
Whoah, hold on a minute EUROPA, I am just trying to say he has done some good. I did not realise that they bumped down the fireworks down to twice a week. Also, You may not care if there are 500 characters in the streets, but it does make a big thing for the kids to at least have a few.

I actually agree with Larry, They can dismantle a department, cut costs and let Bank One do all of the paperwork.

It is really not what I would considder "Disney", simply because the only place you can spend the points is at disney rather than most reward programs where you are not as restricted... Does this make it Disney? The perks you can get for using the card are also very limitted. It is not a good deal, but it is free and a cute card. I use it once a month for a small purchase to keep it open, and I also keep checking the internet for these great perks we were promised.

One last thing, I retract my comment about Mooney not being the one to talk to; it seems Peter Whitford retired. I never spoke to the man, but I sent him a few letters which he never responded to. I hope that with his influence gone the DS will get better again...I can hope...

:bounce:
 
Originally posted by ohanafamily
Also, You may not care if there are 500 characters in the streets, but it does make a big thing for the kids to at least have a few.

There were/are plenty of places for the "kids" to see characters before your so-called influx. The only thing he has done is moved labor hours that were being spent on the "character caravan" disaster back to the parks where they should have been in the first place. This is not exactly an earth shattering change in direction and thinking.
 
Not much time to add to the discussion as it is late and we hope to hit the Studios for extra magic hour in the morning, but in response to this..............
I was told by everyone that the Visa card is NOT a replacement for the Disney Club card, it is an independent Perk. More will be to follow
..............Ms. Keefe's letter, while not explicityly stating it, made it pretty clear that the Visa was very much a replacement for the DC. The company line might be that it wasn't, but for all intents and purposes it seems it was. Sure, Disney says they are looking for other ways to "stay connected", but I'm not holding my breath.
 




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